Reimagining portability and performance, Apple has unveiled its latest lineup of MacBook Air models, showcasing an evolved design and enhanced computing power with the introduction of the M3 chip. The tech giant presents two new sizes: a 13-inch variant with a starting price of $1,099, marking a $100 decrease from its predecessor equipped with the M2 chip, and a fresh 15-inch model priced from $1,299. Enthusiasts in the U.S. can place their pre-orders now, setting their sights on the official launch date of March 8.
The expansion of the MacBook Air range, which saw the entry of the M2 model in 2022 and the addition of the 15-inch screen last year, continues to capture interest. Both the 13-inch and 15-inch models boast an impressive 18-hour battery longevity, a high-definition 1080p webcam, and the latest Wi-Fi 6E connectivity enhancements. Port-wise, users will find two Thunderbolt interfaces alongside the essential 3.5mm audio jack. Notably, the duo supports dual external displays, albeit with the necessity to operate in clamshell mode.
The newly launched M3 chip, which debuted last year, combines an 8-core CPU with a GPU that offers up to 10 cores, ensuring both seamless multitasking and graphic-intensive tasks. Apple also enhanced the auditory experience on the MacBook Air with a three-microphone array for clearer call quality.
"The MacBook Air is the epitome of beloved among our Mac lineup, capturing the choice of more customers than any other laptop we offer. With today's introduction of the M3 chip and new features, it reaches new heights," expressed Greg Joswiak, Apple's Senior Vice President of Worldwide Marketing.
In terms of aesthetics, prospective buyers can select from an array of sophisticated hues, including midnight, starlight, silver, and space gray.
Interestingly, Apple's announcement occurs concurrently with news from the European Union, which has imposed a substantial fine of €1.84 billion on the company. This penalty is attributed to antitrust breaches identified in the music streaming arena, amounting to around $2 billion based on current exchange rates.
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